Won’t say you can’t do it, but it has lots of technical issues. First it has to be large… CNC machine to handle barrels are not something you can pick up off the shelf, so to speak.
If you do an internet search for this, you only see stencils, not anyone using a laser.
The area you advise is rather large and no Laser I know of would go around that size of a logo without it being on something like a rotary. That would be a large and powerful rotary. It would also have to tilt to maintain focus.
You would need either the above rotary or some type of machine that would allow the head to maintain focus distance from the surface of the object… this would mean something specifically designed for a fixed size barrel. Variations on the barrels I’ve seen, just plank to plank might be tough to get a consistent focus.
I have a stack of mugs I’ve pitched out, just testing them to ensure the proper settings…
Each barrel will, no doubt burn a bit different… they have all the attributes of a difficult object to engrave, size, material, not perfectly round and various, like humidity in the wood itself …
I think they would be wise to look at other technology and invest in a different type of labeling system…
The lowest cost way to do something like this is to make a rotary table with the rotational axes vertical and let the laser go vertically…
This is my opinion… I’m sure you could build one, but I think the costs are prohibitive to use this on a laser… how many barrels are they going to do… how much would that effect cost per barrel.?
You can get branding irons, that can roll around a barrel, not programmable but the logo could be applied at much lower cost without the technical aspects.
If they come up with something please post …
Good luck