Curving lettering

I am trying to curve my letters but I want a special effect on each letter, see attached. I have letters I want to curve down and some curve up. each letter will be burned different from the next.

If you’re using individual letters you can text bend them by grabbing the blue dot and moving it.
2022-06-02_15-13-30 text bend test

Apply Path To Text for individual letters does not change the shape.
2022-06-02_15-24-15 Apply Path to Text

Thank you that will work.